The platform is rolling out a updated setting that allows them to reduce the volume of AI-made media appearing in their streams. This move comes as the platform disclosed that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a widespread launch. This shift comes amid a rise in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that almost one in 10 of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A significant portion of this content is deemed low-quality AI content, a label for inferior, bulk-generated content that is often absurd or surreal.
Based on user feedback that numerous viewers appreciate content made with AI tools, from computer-generated images to science explainers, and we intend to offer the community the ability to see more or less of that, based on their own likes,” commented a platform representative.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its app identified as artificially created. Collectively, over 100 m videos are submitted to the service daily, making AI content a relatively small part of its complete catalog.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of AI-generated videos they watch by accessing the “manage topic” setting in the platform and picking the AI content topic. Other topics that are already be controlled under the tool encompass news, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies oblige users to label convincing artificially created content, and it forbids malicious fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its user guidelines.
Furthermore, the service will from now on apply an “AI-made” watermark to content created with its proprietary AI systems, or detected by an cross-platform project for recognizing AI-generated material. This action is designed to deter users from trying to circumvent the labeling process.
Educational Initiatives
TikTok is also launching a $2m educational fund for experts and groups to create educational content about responsible artificial intelligence. This program will support charitable organizations specializing in educating computer science.
Content Safety Approach
The video-sharing app has supported its moderation strategy, following controversy over proposals to cut jobs for hundreds of safety staff in Britain. The company is set to reduce 439 jobs in its trust and safety division in the UK capital, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can shield workers by eliminating the most harmful content before it has to be seen by people. The platform stated a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is why a lot of the machine support is making a difference operate efficiently.”
